WELCOME TO
THE sidebar
The Sidebar is your content strategy companion: part pep talk, part how-to, and always grounded in what actually works.
I’ve spent my career creating best-in-class content for some of the country’s most recognized brands.
I’ve led editorial strategy at Forbes, managed content and editorial teams at Angi and HomeAdvisor, and worked as an editor at Better Homes & Gardens. I’ve also created and shaped content for brands including Rocket Mortgage, Burpee Seeds, Scotts Miracle-Gro, EatingWell, and others.
My job has always been to look at content from the outside: Is the message clear? Is the expertise coming through? Does it give the reader what they actually need? And does it support what the business is trying to accomplish?
I also have an MBA in marketing and spent 3+ years as a Director of Marketing, so I bring both an editorial and business perspective to those questions.
Now I'm looking at your website through that same lens.
This free guide + worksheet combo helps you uncover the tone, style, and messaging that actually sound like you. So whether you’re writing a blog, bio, or Instagram caption, you’ll know exactly what to say (and how to say it).
Everything you need to publish SEO-friendly content that still sounds like a human wrote it.
resources to get started
