Hi, I'm Kelly
content strategist
editorial expert
seo translator
plant lady
polka dot enthusiast
I help home, garden, and lifestyle brands develop content that ranks, reflects their voice, and builds real trust.
I’ve spent the last decade helping brands tell better stories—not just the kind that look pretty on a page, but the kind that actually move people.
I’ve led content strategy for powerhouse publishers like Forbes, Angi, and Better Homes & Gardens, where I managed editorial teams, built scalable systems, and made sure our content didn’t just get clicks—it built trust. At one point, I was overseeing 600+ articles a month. (Yes, really. And no, I didn’t sleep much.)
But the work I’m proudest of? It’s when a brand connects with the right person and helps them turn an idea into an I-did-it, or makes their home or life just a bit better.
That’s why I started Kelly Reilly Content—to bring editorial-level strategy to the brands who can use it to make the everyday more beautiful.
A Sampling of My Experience
I led content strategy for four digital verticals—producing high-performing, expert-informed content that supported both the reader and the bottom line.
Forbes
I built and managed a team publishing over 600 voice-forward, SEO-optimized articles each month while developing and implementing the brand voice and tone.
Angi & HomeAdvisor
I launched new digital verticals and brought editorial voice into branded campaigns while managing key legacy verticals.
Meredith Xcelerated Marketing
Better Homes & Gardens
I helped major lifestyle brands build performance-driven content plans.
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2018
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2016
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2013
my philosophy
For home, garden, and lifestyle brands especially, content should do more than fill a feed. It should educate, inspire, and position you as the expert long before someone clicks “inquire” or “add to cart.”
Whether it’s attracting organic search traffic, nurturing future clients through email, or showcasing your expertise while you’re in the garden, on a job site, or off the clock, your content should feel like an extension of your brand — not a second full-time job you didn’t sign up for.
I believe you need a content strategy — a system that helps you:
- Gain clarity on what to say and how to say it
- Create consistency that feels sustainable
- Align your content with what you actually sell
- Turn helpful education into long-term visibility
Off the Page
When I’m not in front of a screen, you'll find me:
- Tending to my ever-growing garden (Master Gardener certified, deeply believe there's always room for just one more plant)
- Not reading the book club pick, but still showing up for the discussion
- Dreaming up my next house project
- Planning my next themed get-together like it’s the Met Gala
- Wondering if “lifelong learner” is just code for “can’t stop enrolling in things” (see: JD and MBA)
Ten Tricks for
Better Insta Photos
Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out.
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FREE download ↓
This free guide + worksheet combo helps you uncover the tone, style, and messaging that actually sound like you. So whether you’re writing a blog, bio, or Instagram caption, you’ll know exactly what to say (and how to say it).
Steal the content planning system I used to manage thousands of pieces at major publishers—now simplified for your content marketing operations.
start here