Hi, I'm Kelly
content strategist
editorial expert
writer at heart
plant lady
polka dot enthusiast
I bring big-brand editorial expertise to business owners who want websites that reflect what makes them worth hiring.
I've spent my career helping some of the country's biggest brands create content that's engaging, trustworthy, and genuinely helpful.
At Forbes, Better Homes & Gardens, and Angi, I learned what separates content that simply fills a page from content that makes a difference. I've led editorial teams, shaped brand voices, and helped turn complicated topics into useful, engaging content.
Now I bring that experience to business owners who want their websites to reflect the quality of what they do.
Because you shouldn't have to be a household name to have a website that makes people take notice.
A Sampling of My Experience
I led content strategy for four digital verticals—producing high-performing, expert-informed content that supported both the reader and the bottom line.
Forbes
I built and managed a team publishing over 600 voice-forward, SEO-optimized articles each month while developing and implementing the brand voice and tone.
Angi & HomeAdvisor
I launched new digital verticals and brought editorial voice into branded campaigns while managing key legacy verticals.
Meredith Xcelerated Marketing
Better Homes & Gardens
I helped major lifestyle brands build performance-driven content plans.
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2018
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2016
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2013
my philosophy
I believe your website should do more than explain what you do. It should help people understand why you're worth working with.
That starts with knowing what makes your business different, understanding what your prospective clients need to hear, and making sure every page has a purpose.
I'm not interested in publishing content just to fill space or chasing every new marketing trend. I believe in thoughtful editorial decisions, a distinct voice, and content that gives people a reason to trust you.
Because the best website content doesn't just sound good. It helps you get where you want to go.
Off the Page
When I’m not in front of a screen, you'll find me:
- Tending to my ever-growing garden (Master Gardener certified, deeply believe there's always room for just one more plant)
- Not reading the book club pick, but still showing up for the discussion
- Dreaming up my next house project
- Planning my next themed get-together like it’s the Met Gala
- Wondering if “lifelong learner” is just code for “can’t stop enrolling in things” (see: JD and MBA)
Ten Tricks for
Better Insta Photos
Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out.
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FREE download ↓
let's chat about your website.
Whether you know exactly what needs to change or just have a feeling your website could be doing more for you, I'd love to hear what you're working on.
Tell me a little about your business, your website, and what you'd like to accomplish. I'll take a look at your message and get back to you within two business days.
This free guide + worksheet combo helps you uncover the tone, style, and messaging that actually sound like you. So whether you’re writing a blog, bio, or Instagram caption, you’ll know exactly what to say (and how to say it).
Everything you need to publish SEO-friendly content that still sounds like a human wrote it.
resources to get started