AI can write fast. It can write a lot. But can it write like you? That’s the question more content creators are asking—and honestly, it’s a good one. Because when your content sounds like ChatGPT, your readers tune out. When it sounds like you? That’s when it starts converting.
The good news: you can use AI to write in your brand voice—without losing your voice in the process. You just need the right setup.
Why AI Struggles With Brand Voice
Out of the box, most AI tools sound like they went to corporate copywriting school. They’re helpful, sure, but not exactly…human. And definitely not you.
If your AI-generated content feels stiff, bland, or like it could belong to anyone, it’s not your fault. It’s just missing the context it needs to add color and bring it to life.
3 Steps to Get AI Writing Like You
1. Define Your Voice Before You Delegate It
Before you start plugging prompts into ChatGPT, get clear on what your voice actually sounds like. Think tone, phrases you use (or avoid), and how you want your reader to feel.
Pro tip: If you haven’t nailed down your brand voice yet, start there. You can’t teach what you don’t know. My free Brand Voice Builder guide and worksheet has everything you need to set yourself apart from the pack.
2. Feed the Machine (Carefully)
AI can’t read your mind—but it can read your past content. If you’ve got blog posts, social captions, or emails that feel on-brand, use those as your training materials. Paste them into your prompt or ask the AI to analyze your tone.
Bonus: Start building a voice bank of examples you love. This becomes your swipe file and training data all in one.
3. Use Prompts That Mirror Your Thought Process
Instead of saying “write a blog post about skincare routines,” try something like:
“Write a blog post in a knowledgeable but friendly tone—like a trusted esthetician who’s explaining things to a curious client, not a dermatologist’s white paper. Use simple language, personal anecdotes, and clear steps someone can try at home.”
You’re not just telling the AI what to write—you’re showing it how to write it.
A Smarter Way to Scale Your Voice
Using AI to write in your brand voice isn’t cheating—it’s smart. Especially when you’ve got a system that makes it easier to stay consistent and human.
I’ll be sharing more soon about how I’m building custom AI voice + tone bots to help small business owners do exactly that. (Spoiler: It’s kind of magical.)
And guess what? You can be the very first to hear about it when it drops. Get on the waitlist for the AI-Assisted Content System.
But for now, start here. Refine your voice, feed the machine wisely, and get clear on your creative direction.
