WELCOME TO
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The Sidebar is your content strategy companion: part pep talk, part how-to, and always grounded in what actually works.
Hi! I’m Kelly—your go-to for organic marketing and content strategy that saves you time, reflects your voice, and actually moves the needle.
Think: strategy meets storytelling, SEO without the stress, and systems that make content creation way less chaotic.
I help businesses create evergreen content that actually works: it reflects your voice, ranks in search, and builds trust with the people you want to work with.
You’ve probably tried the templates. Maybe even a course or two. But if you’re still second-guessing every blog, ghosting your email list, or wondering why no one’s finding your website—there’s a better way. One that makes sense for your brain, your brand, and your busy schedule.
Whether you’re starting from scratch or trying to get back on track, I’ll show you how to plan, write, and scale content with clarity—and maybe even enjoy the process along the way.
editorial leader
organic marketer
writer and editor
oxford comma fan
This free guide + worksheet combo helps you uncover the tone, style, and messaging that actually sound like you. So whether you’re writing a blog, bio, or Instagram caption, you’ll know exactly what to say (and how to say it).
SEO doesn’t have to be scary—or suck the soul out of your writing. This guide breaks down what actually matters for search-friendly content (in plain English), with a checklist you can use every time you publish.
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