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Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out.

This free guide + worksheet combo helps you uncover the tone, style, and messaging that actually sound like you. So whether you’re writing a blog, bio, or Instagram caption, you’ll know exactly what to say (and how to say it).

SEO doesn’t have to be scary—or suck the soul out of your writing. This guide breaks down what actually matters for search-friendly content (in plain English), with a checklist you can use every time you publish.

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This practical, easy-to-follow SEO Checklist + Guide shows you exactly what matters when you want your content to show up in search—and what you can skip.

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